(reblogged from Allison Maruska)
If you’re planning to promote anything on the internet (or anywhere, really), the odds of your product/message being seen go up dramatically if you include a graphic. Think about how many text-only ads you’ve responded to lately.
There haven’t been too many, huh?
If you’re like me, you’ve seen plenty of text-only promos on Twitter. I’d say the effectiveness of these depends on the popularity of the person posting, but even so, they’d get more exposure if a graphic was there. Because this is the internet and we like pictures.
A potential buyer has to see the message or product a certain number of times before they’ll buy. The exact number is up to some debate and depends on things like the popularity of the person doing the promoting and if the product is connected with something that’s already been well received. The standard number of exposures I’ve heard is seven, but other sources go as high as twenty. The point is we have to get our stuff in front of eyeballs several times before we see new sales/followers, and the quickest and most effective way to do this is with graphics. The good news is they are not hard to make.
So let’s talk about how to do that. In this post, I’ll discuss creating graphics that work well on Twitter and for Facebook ads.
My program of choice is Adobe Photoshop Elements (which I’ll use for the demonstration), though I know other authors who use Canva or other programs for the same purpose. No matter which program you use, some standard tools (such as a crop tool and the ability to add text) should be there, and those are really all you need to create awesome graphics quickly and easily.